Case Study: Athletic Greens boosts online checkouts with UserTesting

Athletic Greens increases online checkouts by 5% with UserTesting

Athletic Greens, a health and fitness company known for its AG1 nutritional drink, faced challenges in understanding how their rebranded packaging and website resonated with new prospects. They needed to better educate customers on the product's unique health benefits and ensure their website's content and user experience were effective. To address this, they turned to the UserTesting platform to gather video-based human insights.

Using UserTesting, Athletic Greens collected direct feedback on brand perception, website usability, and marketing content. This feedback guided them to more effectively communicate product value, such as pricing options and health benefits, and to optimize the website's user interface. The insights from UserTesting directly contributed to a successful rebrand and a 5% increase in online checkout rates.

Athletic Greens