Case Study: ADT improves competitor analysis and product development with UserTesting

ADT speeds research 7x with UserTesting

ADT, a home security company, faced the challenge of understanding the baseline experiences of customers using their competitors' products to identify opportunities for their own product development and marketing. To guide their strategy for the ADT+ mobile app launch, they partnered with the vendor UserTesting to conduct customer-led investigations into competitor offerings.

Using the UserTesting platform, ADT conducted live sessions to gather insights on user journeys, pain points, and desired features. This solution provided ADT with valuable data, resulting in a 7x increase in research speed over traditional methods and giving teams greater confidence for their app launch. UserTesting enabled ADT to confidently prioritize which features to build and which to avoid for future releases.

ADT