Case Study: Members-only retailer ACHICA boosts flash-sale conversions up to 30% with UserReplay

Achica - Customer Case Study

ACHICA is a members-only online retailer (founded 2010) offering discounted luxury furniture and homewares via daily flash sales to a 4.5 million-strong European membership. To grow sales and satisfaction the business needed to understand each shopper’s on-site experience in real time—capturing behavior to personalize offers, spot where customers were struggling, and react while shoppers were still on-site.

ACHICA trialed UserReplay’s Digital CEM across its UK, France and Spain sites (including mobile), linking session replays to individual customers and feeding data into its BI platform; alerts notify the team within 30 seconds of on-site issues and inbound tags track marketing performance. The result: personalized pages and real-time merchandising, faster issue resolution, the ability to push high-interest offers and manage stock, and conversion uplifts of 20–30% on campaigns — leading to a renewed three-year agreement.

Achica

Adam Constantine

Director of Business Intelligence