Case Study: Sprig achieves 8X ROI with UserGems

Sprig sees 8X ROI after switching to UserGems

Sprig, an SMB user insights platform for product teams, was struggling to keep track of free users because those users frequently changed jobs. Manually monitoring job changes on LinkedIn wasn’t scalable, especially as Sprig grew and wanted to prioritize Enterprise sales and its product-led growth strategy.

Sprig switched to UserGems to identify existing users who had moved to new companies, including people who were now at target accounts or adjacent markets. With UserGems, Sprig was able to re-engage prior users and champions, and the company reported 8X ROI from UserGems-influenced opportunities.

Sprig

Matt Avero-Sturm

Director of Marketing Operations