Case Study: Smartling generates $1.87M in pipeline with UserGems

Smartling doubles down on UserGems and increases new business pipeline

Smartling, a mid-market translation management company, was looking for a more efficient way to generate pipeline and guide SDR outreach. Their existing champion-tracking workflow with LinkedIn Sales Navigator and Salesforce reports was too manual and made it hard for reps to know which leads to prioritize or add to sequences.

With UserGems, Smartling automated its champion-job-change tracking workflow, segmented leads into Buyers, Champions, and Prospects, and routed them directly into the right Outreach sequences. The result was a 97% reduction in manual SDR work, $1.87M in direct pipeline generated, $1.29M in direct closed-won revenue, and a 64.61x ROI, with deals closing in about half the usual sales cycle.

Smartling

Grace Feeney

Global Manager of Sales Development