UserGems
25 Case Studies
A UserGems Case Study
RFPIO, a mid-market RFP automation company, wanted to expand beyond a strong inbound engine and build a more effective outbound motion. As the team shifted to outbound, they faced challenges with process, training, and getting SDRs to understand how to use UserGems leads effectively.
UserGems helped RFPIO implement automated pipeline generation playbooks, supported training and internal enablement, and enabled the team to create highly customized outreach based on buyer job changes. With UserGems, RFPIO tripled outbound performance in one quarter, grew global outbound from 3% to 9% by the end of Q2, increased North America outbound performance by 500% and EMEA/APAC by 350%, and attributed 50% of new outbound leads to UserGems.
Bobby Chapman
Director of Global Business Development