Case Study: Planful generates $1M+ in pipeline with UserGems Gem-E

Planful generates $1M+ in pipeline with UserGems

Planful, a mid-market company, faced challenges with a fragmented go-to-market strategy that relied on isolated teams and unprioritized signals, preventing them from effectively engaging upper mid-market accounts with complex buying committees. Their MQL-driven approach was failing to scale. Using the vendor UserGems and their product Gem-E, they sought to transform their operations into a coordinated account-based experience (ABX).

UserGems implemented Gem-E as an AI-powered ABX command center to unify signals and automate prioritization. This solution provided a clear, account-level scoring system and enabled coordinated, multi-channel engagement. The results were over $1 million in direct-source pipeline from 24 opportunities, achieving 104% of their pipeline target, and a projected 20-40% increase in SDR productivity for 2026.

Planful