Case Study: OneSignal streamlines signal-based outreach with UserGems Gem-E

OneSignal cuts sequence setup to 1 hour with UserGems

OneSignal, a mid-market company, faced a heavy operational lift in scaling its signal-based outreach strategy. Their marketing team, led by Francesca Roncaglia, struggled with creating and maintaining dozens of bespoke sequences for different signals, which created scattered context for SDRs and took time away from engaging prospects. They partnered with UserGems to implement its AI agent product, Gem-E, to solve this challenge.

UserGems' solution consolidated multiple signals into a single AI-powered sequence that drafts personalized emails for SDRs. This significantly reduced setup and maintenance time, going from hours per signal to creating a Gem-E sequence in about an hour. The measurable results included increased operational efficiency, with SDRs starting from high-quality drafts instead of blank pages and marketing avoiding duplicative setup work.

OneSignal