Case Study: Mimecast achieves $20M in pipeline with UserGems

Mimecast generates $20M in pipeline with UserGems

The customer, Mimecast, faced the challenge of scaling its pipeline without burning out its BDRs, who were spending excessive hours on manual research and outreach. To stop losing track of champions who moved to new companies, they turned to the vendor UserGems and its AI agent, Gem-E for Outbound.

UserGems implemented a solution where Gem-E automatically captured and enriched contacts, conducted AI-powered research, and combined multiple buying signals to generate highly personalized outreach. This resulted in Mimecast generating over $20 million in new pipeline in two years, including $1 million from Gem-E automation in just seven months, while saving BDRs hours of manual work each week.

Mimecast