Case Study: Metadata achieves 81% shorter deal cycles and 17% bigger contract sizes with UserGems

Metadata cuts deal cycles 81% with UserGems

Metadata, a B2B marketing advertising platform, faced a challenge due to the high turnover rate of its target audience. Without a systematic way to track when past champions changed jobs or new executives joined accounts, their team was missing significant pipeline opportunities and putting renewals at risk. They turned to UserGems to address this issue.

UserGems provided a solution that automated the tracking of key job change signals. This allowed Metadata to operationalize these signals into targeted outreach plays for sales and a churn prevention playbook for customer success. The results were substantial, including an 81% shorter sales cycle, 17% larger contract sizes, and half of their Q4 pipeline being attributed to returning customers. UserGems also helped create greater alignment between sales and marketing leadership.

Metadata