Case Study: LeaseQuery achieves 4X ROI and stronger pipeline with UserGems

LeaseQuery sees pipeline boost by tracking champions using UserGems

FinQuery, a mid-market provider of lease accounting software, sought a more efficient way to generate qualified pipeline and prevent customer churn. The marketing and sales teams were looking for an automated solution to identify and engage with warm prospects, moving beyond cold outreach to drive more meaningful conversations.

The company implemented UserGems to track when former customers and champions changed jobs and moved into target accounts. This provided their SDRs with a stream of highly responsive, warm leads. Using UserGems, FinQuery achieved a 4x return on investment, saw a higher than average win rate, and significantly shortened their sales cycle through this always-on pipeline program.

FinQuery

Victoria Hohlstein

Manager, Field Marketing