Case Study: Impact increases booked meetings and generates $500K in pipeline with UserGems

Impact increases booked meetings by using UserGems

Impact, an enterprise partnership management company, needed a better way to capture opportunities when prospects or customers were promoted or changed jobs. The team saw the potential of these transitions, but without a formal workflow, tools, or process, they were missing opportunities and relying on manual follow-up.

Impact implemented UserGems, a buyer job change solution, to automate tracking of closed-won and closed-lost contacts and surface qualified leads in Salesforce for the BDR team. With UserGems, Impact generated $500K in influenced pipeline, created 68 directly influenced opportunities, and averaged five additional meetings from UserGems contacts.

Impact

Coleman Gordon

RevOps Manager