Case Study: SkillSurvey drives 15% of pipeline with UserGems

How UserGems helped SkillSurvey drive 15% of their pipeline in 5 months

SkillSurvey, an iCIMS company, needed a better way to find and re-engage past users when they changed jobs. Before UserGems, the team relied on manual Salesforce updates and LinkedIn searches, which made it hard to consistently capture qualified leads and past customers who came inbound without being recognized.

Using UserGems, SkillSurvey automated tracking of job changes and outreach to former users, complete with support for email templates and lead-routing workflows. In just five months, UserGems helped SkillSurvey generate $750,000 in pipeline, drive 15% of total pipeline, and achieve a 4X ROI in closed-won revenue, with initial opportunities converting at 80% versus a typical 55% win rate.

SkillSurvey

John Routhier

Chief Revenue Officer