Case Study: Mixpanel achieves 14X ROI in 13 months with UserGems

How UserGems helped Mixpanel generate more pipeline by tracking its power users for job changes, hitting 14X ROI in 13 months

Mixpanel, a mid-market product analytics platform, needed a better way to identify the warmest paths into deals, reach prospects earlier in the buying process, and find contacts who had already experienced the value of its product. The team wanted a repeatable motion for surfacing the right buyers inside target accounts.

Using UserGems, Mixpanel automated a workflow that tracked product power users, tagged them as champions in Salesforce, enriched contacts with context, and pushed them into Salesforce campaigns and Outreach sequences for multi-touch sales follow-up. With this approach, UserGems helped Mixpanel source 30+ opportunities in 13 months and generate 14X ROI, while requiring very little lift from the sales team.

Mixpanel

Michael Witt

Marketing Ops Manager