Case Study: Diligent achieves 30X ROI in pipeline generated with UserGems

How UserGems enabled Diligent to automate and scale their buyer job changes program

Diligent, an enterprise corporate governance and compliance platform, was finding strong results from SDRs who manually identified past users and buyers who had changed jobs. But the process of searching LinkedIn and ZoomInfo, then manually creating leads in Salesforce, was ad hoc, time-consuming, and difficult to scale or track.

Diligent implemented UserGems to automate and operationalize its buyer job-change program, feeding new “Gems” into Outreach sequences based on prior relationship and current role. With UserGems, Diligent reported 30X ROI in pipeline generated, 40–50% response rates on Outreach sequences, and 3X higher return than other outbound tools, while also making the team far more efficient.

Diligent

Rob Kiser

Director, Product