Case Study: Electric drives efficient incremental pipeline with UserGems

How the growth team at Electric uses UserGems to drive warm customer conversations

Electric, a rapidly growing enterprise IT solutions company, faced the challenge of driving marketing revenue efficiently to keep pace with its annual doubling in size. Their Director of Growth, Seth Steinman, sought new channels to bring in more revenue at a lower cost. To address this, they implemented a solution from UserGems.

UserGems provided an automated platform that tracks job changes of Electric's former champions and users, then enrolls them in an email nurturing sequence. This solution allowed Electric to generate highly qualified pipeline from contacts already familiar with their value proposition. The result was an efficient source of new revenue with high conversion rates and a low cost per dollar of annual recurring revenue, all while requiring minimal manual oversight from the growth team.

Electric

Seth Steinman

Director of Growth