Case Study: SeekOut generates $1.5M in pipeline and 5X ROI with UserGems

How SeekOut uses UserGems to generate net new pipeline

SeekOut, a mid-market recruiting platform, needed a better way to capitalize on the many recruiter users in its database who had changed jobs. Before using UserGems, the team struggled to track these buyer job changes at scale and was only reacting when former customers surfaced in new roles, leaving valuable pipeline opportunities untapped.

With UserGems, SeekOut set up an evergreen buyer job change program to track end users and decision makers who moved into new companies, then route those leads directly to SDRs for targeted outreach. UserGems helped SeekOut generate $1.5M in pipeline in the first year, deliver 5X ROI, and achieve a 15%–25% reply rate on outreach, making it a strong outbound pipeline source for the team.

SeekOut

Lance Thompson

Technical Sales Operations Manager