Case Study: Ceros achieves 20X ROI with UserGems

How relationship-based selling with UserGems helped Ceros get 20X ROI in closed-won within 3 months

Ceros, a mid-market software company that helps marketers and designers create interactive content, needed new ways to generate pipeline when in-person events disappeared during the pandemic. After losing a third of its pipeline from canceled events, the sales development team looked for a way to find warmer prospects and re-engage people who already knew the brand, using UserGems’ contact tracking solution.

Using UserGems, Ceros tracked buyer job changes, relationship data, and trigger events to identify warmer paths into target accounts and personalize outreach to previous champions and power users. The result was faster responses, highly tailored cadences, and 20X ROI in closed-won revenue within the first quarter, with marketing later adding nurture and gifting campaigns to keep prospects engaged until they were ready to buy.

Ceros

Andrew Holman

Director of Sales Development