Case Study: Lattice achieves 40X ROI and $6.7M in pipeline with UserGems

How Lattice’s sales and marketing teams use UserGems to go after the same buyers, together

Lattice, a mid-market People Success platform, needed a better way to find customer job changes without spending a lot of time manually searching LinkedIn. The sales and marketing teams wanted a simpler, more targeted way to identify high-intent prospects and avoid spray-and-pray outreach.

Using UserGems’ pipeline generation software, Lattice automated tracking of customer job changes, routed the top 15% of leads to sales, and sent the rest into a marketing nurture sequence. With UserGems, Lattice generated $6.7M in pipeline, achieved 40X ROI in closed-won revenue, and saw a 45% open rate on its initial nurture campaign.

Lattice

Zachary Dammann

Sr. Revenue Operations Analyst