Case Study: Gem boosts win rates and ROI with UserGems

How Gem boosted win rates using UserGems

Gem, a mid-market recruiting platform, needed a better way to track customer job changes and turn those signals into revenue without relying on manual sales ops work. Before UserGems, the team had limited workflow automation and no seamless Salesforce integration, making it difficult to operationalize lead surfacing at the speed Gem needed.

Using UserGems, Gem automated job-change lead capture, routing, notifications, and personalized outreach playbooks for SDRs and AEs. The result was fast adoption, over 50% of leads contacted right away, a first closed-won deal within weeks, 30+ opportunities created, and a 12X ROI within six months for Gem with UserGems.

Gem

Darwin Irby

Sales Operations Analyst