Case Study: Cato Networks grows pipeline and improves sales alignment with UserGems

How Cato Networks uses UserGems to grow pipeline and improve sales and marketing alignment

Cato Networks, a mid-market cloud networking and security company, needed a better way to ease pipeline anxiety, support a long sales cycle, and improve alignment between Marketing and SDRs. They wanted more relevant leads and better timing for outreach to help move prospects through the funnel.

Using UserGems’ always-on pipeline engine, Cato Networks implemented Contact Tracking to re-engage past customers who changed jobs and Account Tracking to identify new buyers for its ABM program. UserGems helped the team send 15,000+ new potential buyers to Salesforce, uncovered that 75% of buyer contacts were missing from target accounts, and contributed to pipeline growth and stronger SDR-Marketing collaboration, including pipeline generation worth 25x contract size from the sales team and an additional 15x in pipeline from marketing efforts.

Cato Networks

Daniel Bleichman

Sr. Manager of Marketing