Case Study: Bynder achieves 3X ROI and stronger pipeline growth with UserGems

Bynder uses UserGems to drive revenue growth

Bynder, a mid-market digital asset management platform, needed a better way to support sales and marketing alignment and improve data quality across a large set of customer champions and decision-makers. The team had tried to manage contact intelligence manually, but many records were outdated because contacts had changed jobs, creating a gap in actionable pipeline data.

Bynder implemented UserGems’ always-on pipeline generation engine to track job changes, enrich data, and surface warm opportunities for sales and marketing. With UserGems, Bynder saw an 11% response rate on tier-one outreach, an additional 10% to 15% win rate on leads sourced through the platform, and reported 3X ROI with hundreds of thousands of dollars in pipeline directly attributable to UserGems, with a goal of reaching 5X ROI by year-end.

Bynder

Dónal Ó Mearáin

Director of Lifecycle Marketing