Case Study: Accord drives 50–60% of outbound meetings with UserGems

Accord drives 50–60% of outbound meetings with UserGems

Accord, a Revenue Excellence Platform, faced the challenge of scaling its outbound sales strategy beyond relying solely on referrals and internal connections. To build pipeline more systematically in a noisy market, they turned to the vendor UserGems and its AI agent, Gem-E, for a more precise and data-driven approach.

UserGems provided a solution by capturing key buying signals, such as Past Champions moving to new companies and New Executive Hires at target accounts. These signals were actioned by Gem-E, which drafted tailored outreach sequences, saving reps significant email prep time. This implementation drove 50-60% of Accord's outbound meetings and allowed them to revive previously closed-lost opportunities, resulting in a more scalable and effective outbound engine.

Accord