Case Study: VisitScotland achieves inclusive digital accessibility with User Vision

VisitScotland improves website accessibility with User Vision for WCAG 2.2 Level AA

VisitScotland, the national tourism body, faced the challenge of overhauling its digital presence to create a visually stunning yet fully accessible website for users of all abilities. They partnered with the vendor User Vision to achieve this goal, seeking to balance promoting Scotland's wonders with inclusive digital design.

User Vision implemented a comprehensive solution involving a detailed accessibility audit, real-world usability testing with diverse participants, and the creation of a strategic roadmap. This resulted in an enhanced user experience for all visitors, widened audience reach, and a strengthened brand reputation for inclusivity. The vendor's work ensured VisitScotland's website is now an accessible gateway that supports sustainable tourism.

VisitScotland