Case Study: Motif Labs improves customer response and sales visibility with HaloCRM

How HaloCRM optimised customer facing operations at Motif Labs

Motif Labs, a cannabis extraction and product manufacturing company with four distinct brands, faced challenges in managing customer communications across multiple channels like email, websites, and social media. Their customer experience and sales teams relied on lengthy, manual processes to handle inquiries. They needed a CRM solution, provided by vendor Halo, that was both omnichannel and highly customizable to suit their unique industry needs.

Halo implemented its HaloCRM platform to consolidate all customer communications into a single, intuitive system. The solution provided distinct branding for each of Motif Labs' products and gave both teams clear ownership and visibility of tasks. The results included optimized operations where all work is documented in one place, leading to a 92% SLA achievement and an average response time of just nine minutes, which continues to improve.

Motif Labs

Adam Crossman

Territory Sales Manager