Case Study: Certegy achieves major productivity and sales gains with USAN

USAN Helps Certegy Automate Lead Generation and Check Verification Services to Achieve Unprecedented Productivity and Sales Gains

Certegy, a leading global payment services provider, faced significant productivity and quality challenges in its lead generation process due to manual, disconnected systems. Their inside sales team was spending excessive time on dialing and data entry, resulting in fewer qualified leads and a lack of visibility into performance. To address this, Certegy partnered with vendor USAN to implement their OnSite contact center and Metaphor integration suite solutions.

USAN's solution automated the dialing process, integrated systems, and provided real-time scripting and monitoring. The results were dramatic, including a 578% increase in lead generation in the first month and a rise in agent talk time from 12 to over 40 minutes per hour. This significantly reduced Certegy's cost-per-lead and provided management with better accountability through improved reporting.

Certegy

Mike Zalanksy

Sales Manager