Case Study: Freshworks Achieves Predictable Revenue from Digital Channels with Uptempo

How Freshworks is Turning Digital Channels into Predictable Revenue Streams

Freshworks, a provider of intelligent customer engagement software, faced challenges in managing its global marketing budget and measuring return on investment. With hundreds of campaigns running across different teams, they lacked visibility into spending, particularly for Google Ads, and struggled to track the buyer journey to optimize their efforts. They turned to the vendor Uptempo for a solution.

Uptempo provided a platform that integrated with Freshworks's financial and CRM systems, using a unique Uptempo ID to connect data points across campaigns. This provided real-time insights into budgets and performance, automating the tracking of spend and ROMI for digital channels like Google and LinkedIn Ads. The solution gave Freshworks greater budget transparency, enabled smoother quarterly reviews, and helped them turn digital channels into predictable revenue streams.

Freshworks