Case Study: PSEG Long Island achieves higher energy savings and customer engagement with Uplight

PSE&G Personalizes the Behavioral Customer Experience with Advanced Segmentation

PSEG Long Island partnered with Uplight to address the challenge of helping a diverse residential customer base — including single‑family, multifamily, low‑income, dual‑fuel, and solar customers — make meaningful behavioral changes to reduce energy use and bills. PSEG Long Island launched Uplight’s MyEnergy Behavioral Program (started in 2018) to educate and engage about 1.2 million customers through personalized, data‑driven outreach.

Uplight implemented a multi‑channel, highly segmented solution — monthly Home Energy Reports, High Usage Alerts, Energy Challenges, buckslips, an online Home Energy Assessment and a customer portal — with segmentation by fuel type, housing, income and solar ownership. The Uplight program exceeded 2022 goals (143% of electric kWh targets and 110% of gas therm targets), achieved sustained open rates of 59%, and maintained very low opt‑out rates (0.01% for paper reports, 0.07% for emails), while increasing engagement and cross‑promotion of efficiency programs.

PSEG Long Island