Case Study: Lenovo achieves doubled content production and reduced costs with Upland Kapost

Lenovo Sees 58% Increase in Marketing-Attributable Revenue with Kapost

Lenovo, shifting from traditional print and sales enablement to digital content marketing, faced an unwieldy, siloed content process built on spreadsheets with no visibility, limited workflows, and poor measurement. The marketing team couldn’t track campaign history or production, which constrained output and drove up costs.

By organizing content in Kapost around overarching themes and building repeatable workflows, Lenovo eliminated bottlenecks and improved collaboration. The new process doubled asset production, cut team administration time by about 50%, reduced costs through reuse and repurposing, and contributed to a 58% increase in revenue.

Lenovo

Steve Barnard

Senior Marketing Manager, Lenovo