Case Study: Five9 achieves 3x revenue and 4x lead volume with Upland Kapost

Five9 Sees 3x Revenue, 4x Lead Volume with Kapost

Five9, a San Ramon–based computer software company with 500–1,000 employees, faced mounting pressure as its rapidly growing marketing team struggled to generate demand. Content was largely product-centric, resources were limited, and engagement dropped off once promotion budgets ended — leaving Five9 without consistent, buyer-focused content.

By adopting Kapost’s pillar-content approach, Five9 built a repeatable content operation that improved visibility, collaboration, and publishing cadence. The results were immediate and measurable: 4x the leads, 3x the revenue, and 2x the assets compared to their previous two campaigns.

Five9

Pat Oldenburg

Senior Content Manager, Five9