Case Study: PayPal achieves a successful mobile app launch with Upfluence's Native Ads campaign

Paypal Launched its New App with a Mobile Native Ad Campaign

PayPal wanted to drive downloads and awareness for its new mobile app among students living in Nancy, France. Upfluence ran a targeted Native Ads campaign, using lifestyle blogs and influencer social channels to reach that specific demographic.

Upfluence executed a tailored influencer program—selecting relevant blogs, commissioning sponsored articles and coordinating social promotion—to generate a social-media boost and measurable engagement. The campaign delivered increased mentions and interaction across channels and supplied PayPal with concrete performance metrics, content examples and budgeting benchmarks to guide future mobile-app launches.

PayPal