Case Study: ZeptoLab doubles revenue with Unity’s ironSource ad mediation

ZeptoLab doubles revenue with ironSource auto-optimization algorithm

ZeptoLab, the Barcelona-based mobile game developer behind hits like *Cut the Rope* and *King of Thieves*, was looking for a new ad mediation platform to increase ad revenue, improve eCPMs, and gain easier per-player reporting on ad performance and engagement. The company chose Unity’s mediation solution, as described in the case study text.

Unity’s mediation platform, featuring auto-optimization and a dynamic waterfall, helped ZeptoLab prioritize the best-performing ad networks by app and country based on historical eCPM. As a result, ZeptoLab saw immediate gains in revenue and ARPDEU, along with a significant increase in fill rate and a jump in global eCPM from $5 to $8.

ZeptoLab

Elena Solovyova

VP of Sales and Marketing