Case Study: Topgolf boosts revenue with Unity's Tapjoy Offerwall currency sales

World Golf Tour generates 149% more revenue through recent Tapjoy currency sale

Topgolf’s World Golf Tour (WGT) needed to grow monetization beyond in-app purchases while preserving its virtual economy. To help meet that challenge, Unity’s Tapjoy Offerwall was implemented across iOS and Android to maximize ad revenue and create new opportunities for player-driven engagement.

Using Unity’s Tapjoy seasonal currency sales, WGT promoted limited-time 2x reward multipliers to drive more Offerwall activity and spending. The results were strong: across seven currency sales, revenue increased by an average of 70% versus non-sale periods, and one Thanksgiving/Black Friday sale lifted iOS Offerwall performance by more than 296% versus the prior weekend.

Topgolf

Richard Fishman

Director of Product Management