Case Study: WeWard increases offerwall ARPDAU by 90% with Unity Offerwall promotions

WeWard increases offerwall ARPDAU by 90% with Offerwall special promotions

WeWard, a France-based Health & Fitness app, wanted to diversify how users could earn in-app currency (“Wards”) and improve engagement and revenue. To do that, the company worked with Unity on its offerwall monetization strategy, aiming to make the offerwall more visible and easier for users to access.

With guidance from Unity, WeWard optimized offerwall placement by adding a traffic driver to the home page and then ran special limited-time promotions (MCPs) offering up to 10x rewards. This led to a 40% uplift in offerwall engagement, a 25% increase in revenue, and a 90% increase in offerwall ARPDAU during Easter weekend, with ongoing gains even after the promotion ended.

WeWard

Vincent Roturier

Monetization Account Manager