Case Study: GameJam achieves 85% of players via Unity Ads with Unity

Unity Ads delivers 85% of players for GameJam’s Rhythm Games

GameJam, a hyper-casual game studio in Ho Chi Minh City, Vietnam, needed to rapidly develop and monetize a growing portfolio of games with a small team. Working with Unity, they used a range of Unity tools and services, including the Unity platform and Unity Ads, to keep pace with fast development cycles and support user acquisition and monetization across iOS and Android.

Unity helped GameJam create and operate 28 games in two years, while Unity Ads drove 85% of installs for their Rhythm game. The studio also used Unity Report Builder to monitor campaign performance and found that Unity’s tools and support improved operational efficiency, helping them manage multiple games and ad partners while maximizing ROAS.

Gamejam

Hoa Ngo

Cofounder