Case Study: TutoTOONS decreases user complaints by 60% with Unity Ad Quality

TutoTOONS decreases the number of user complaints by 60% with Ad Quality by ironSource

TutoTOONS, a Lithuania-based mobile entertainment company with 55M active players across 100+ games, needed a better way to monitor the safety and quality of the ads shown in its apps. The team wanted to quickly identify inappropriate impressions, respond to user complaints, and avoid poor user experiences or app store rejections.

Using Unity’s Ad Quality solution, TutoTOONS integrated the SDK to gain detailed reporting on ad performance and relevant metrics, along with advanced filtering and notifications. With this visibility, the company tracked more than 50K advertised apps, increased blocked irrelevant or inappropriate ads by 600%, and reduced user complaints about inappropriate ads by 60%.

TutoTOONS

Stefano Accossato

Head of UA & Ad Monetization