Case Study: Simple App achieves 185% higher D7 ROAS with Unity’s ironSource ROAS Optimizer

Subscription app Simple increases D7 ROAS by 185% with the ironSource ROAS optimizer

Simple App, a subscription-based intermittent fasting app for weight loss and healthy living, wanted to scale installs while finding users with strong long-term value. To do that, the team worked with Unity, using ironSource’s ROAS optimizer to move beyond traditional CPA-based user acquisition and better support their growth goals.

Unity helped Simple App activate the ROAS optimizer, set the right ROAS goal, and pair campaigns with high-performing creatives while automating bidding and monitoring performance. Within a month, Simple App improved D7 ROAS by 185% and increased IPM by 3x with interactive end cards, while also driving steady install growth and saving time on manual bid management.

Simple App

Ivan Semin

VP Marketing