Case Study: Subito boosts engagement 4x with Unity Aura

Subito looked to Aura to boost engagement 4x, grow scale, and diversify their user acquisition strategy

Subito, Italy’s marketplace leader and part of Adevinta, was already running cross-channel user acquisition campaigns but needed an additional source of scale to complement its existing channels and diversify its acquisition strategy. The company turned to Unity’s Aura offering to help drive incremental revenue and reach new audiences.

Unity’s Aura used opt-in audience data and device-model targeting to focus on high-value users, especially males ages 25–54, while excluding lower-performing devices to avoid cannibalizing other channels. Using exclusive placements like device update experiences and in-life notifications, Unity helped Subito increase login rates by 4x from June to September, delivering stronger engagement and long-term growth.

Subito