Case Study: SmartNews drives 35 million installs and improves retention with Unity Aura

SmartNews drives 35 million installs and meets retention goals with Aura

SmartNews, a popular news aggregator app, needed to acquire high-value users who would engage with the app over the long term while meeting a retention-focused KPI. To do this, SmartNews worked with Unity’s Aura on-device distribution solution, aiming for quality users at scale with cost efficiency.

Unity’s Aura platform helped SmartNews reach likely installers through contextual, opt-in placements such as the setup manager and full-screen offers. The campaign drove 35 million on-device installs over three years while maintaining a low cost per retained user and helping SmartNews meet its retention goals.

SmartNews

Fabien-Pierre Nicolas

Vice President of US Marketing