Case Study: MY.GAMES achieves more efficient user acquisition with Unity

Rush Royale reigns with efficient user acquisition

MY.GAMES used Unity to help scale user acquisition for Rush Royale, a mobile tower-defense game. After launch, the team was spending too much time manually managing and optimizing campaigns across iOS, Android, and PC, and needed a more efficient way to run campaigns while maintaining strong performance.

Unity’s API feed and Management API were used to automate campaign decisions, standardize logic across the team, and align bidding, targeting, creatives, and budgets with campaign goals. As a result, MY.GAMES reduced manual optimization by 8 hours per week, made optimization eight times faster, kept predicted ROI above 100%, and achieved 50% year-over-year growth in revenue and installs, along with 63 million installs and 300 app store features.

MY.GAMES

Ekaterina Zueva

Senior User Acquisition Manager