Case Study: Ruby Games boosts DAU and revenue with ironSource LevelPlay

Ruby Games boosts DAU 5.3x and increases revenue 15x with ironSource LevelPlay

Ruby Games, a Turkish hyper-casual game studio acquired by Rovio, wanted to revive its stalled title, Streamer Life, and improve both user acquisition and monetization. To do that, the team switched to Unity’s ironSource LevelPlay mediation platform, including tools such as the day 1 ROAS optimizer and A/B testing capabilities.

With Unity’s LevelPlay, Ruby Games automated UA optimization toward D1 ROAS goals, tested improved waterfall configurations, and tuned monetization to attract and better monetize higher-quality users. The results were strong: daily installs increased 7.9x, DAU rose 5.3x, ARPDAU improved 240%, and revenue grew 15.1x, helping Streamer Life return to the charts and become one of the studio’s most profitable games.

Ruby Games

Alper Reka

Head of Monetization