Case Study: Rocket Studio achieves 38% higher ARPDAU and 99% fill rate with Unity Vungle bidding

Rocket Studio increases ARPDAU 38% and achieves 99% fill rate with Vungle in-app bidding and LevelPlay

Rocket Studio, a top mobile game publisher in Southeast Asia, was struggling with low ad fill rates and the time-consuming process of manually optimizing waterfalls, especially in the US. The company wanted to improve monetization and user experience, and turned to Unity’s in-app bidding solution through LevelPlay and Vungle.

Unity helped Rocket Studio implement Vungle in-app bidding for rewarded and interstitial video, supported by LevelPlay’s A/B testing and optimization tools. The result was a 38% increase in ARPDAU in the US and a 99% fill rate, while reducing latency and freeing the team from manual waterfall management.

Rocket Studio

Thế Bảo Lương

Head of Monetization