Case Study: Product Madness boosts ad ARPDAU 11% with Unity LevelPlay and Vungle bidding

Product Madness boosts ad ARPDAU 11% across their games using Vungle in-app bidding on LevelPlay

Product Madness, one of the world’s largest mobile game studios, needed a more efficient way to manage ad monetization across its portfolio. Their small team was spending too much time manually adjusting bids and waterfall placements, which limited their ability to focus on other improvements to their ad strategy. Unity’s LevelPlay platform helped them address this challenge by simplifying and streamlining their monetization operations.

Using Unity’s LevelPlay in-app bidding and A/B testing tools, Product Madness tested and launched bidding on the Vungle network, replacing parts of their traditional waterfall setup. The result was an 11% increase in ad ARPDAU across their games, including a 45% lift in ARPDAU on iOS for Heart of Vegas. Unity also helped reduce operational overhead, allowing the team to spend more time optimizing placements and segmentation.

Product Madness

Sinem Su

Ad Monetization Manager