Case Study: Playrix Achieves 4.5x iOS Campaign Spend Growth with Unity’s Tapjoy tROAS Optimizer

Playrix achieved 4.5x campaign spend on iOS while maintaining KPIs using Tapjoy’s tROAS Optimizer

Playrix, a leading mobile game developer behind Township, wanted to grow iOS campaign spend while maintaining ROAS targets, but its manual optimization of Daily Rewards campaigns on Unity’s Tapjoy offerwall was limiting scale and taking too much team bandwidth.

Unity recommended Tapjoy’s tROAS Optimizer to automate campaign management and focus on KPI performance. With the solution in place, Playrix increased US iOS Daily Rewards spend by 4.5x over eight weeks while keeping IAP ROAS above target, eliminating manual optimization and freeing the team to scale the approach across its broader Daily Rewards portfolio.

Playrix