Case Study: Pixelberry Studios boosts ARPDAU 32% with Unity LevelPlay

Pixelberry boosts ARPDAU 32% across Android and iOS after using ironSource LevelPlay

Pixelberry Studios, the team behind the mobile game Choices: Stories You Play, wanted to improve monetization beyond its mostly IAP-driven revenue model. With limited resources for ad monetization, the studio was only running a few ad networks and wasn’t fully optimizing its waterfalls, missing opportunities to grow revenue.

Using Unity’s LevelPlay mediation platform, Pixelberry added more networks and bidders to its hybrid waterfall and applied optimization recommendations from the Unity team. The result was a 32% increase in ARPDAU across both iOS and Android in Q4, while also making monetization easier to manage with no added strain on the team.

Pixelberry Studios

Carissa Gonzalez

Marketing Director