Case Study: Panteon boosts installs 10x and ARPDAU 32% with Unity ironSource LevelPlay

Panteon got back onto the top charts by increasing installs 10x and ARPDAU 32% with ironSource LevelPlay

Panteon, a Turkish mobile games publisher, saw its hyper-casual hit 100 Mystery Buttons fall off the top charts after an initial burst of success. To regain momentum and improve monetization, the team turned to Unity’s ironSource LevelPlay platform, including its user acquisition and mediation tools.

Unity recommended LevelPlay’s D1 ROAS optimizer to restart UA and then used mediation and A/B testing to improve monetization. The result was more than a 10x increase in installs, a return to the top 20 in the US gaming charts on iPad, and a 32% increase in ARPDAU within three weeks.

Panteon

Ahmet Emre Gürcan

Lead Growth Manager