Case Study: PALFINGER achieves faster crane sales and real-time visualization with Unity

Palfinger accelerates crane sales with Unity and 600+ monthly users

Palfinger, a global leader in crane and lifting solutions, needed a simpler way for its sales teams and distributors to showcase the complex mechanics and lifting behavior of its cranes to customers. Their previous desktop application was difficult to install and update, creating barriers for users. To overcome this challenge, Palfinger partnered with Unity to build a web-based, interactive visualization tool.

Using the Unity engine, Palfinger developed the PALSHOW application, which delivers real-time 3D simulations and calculations accessible through any modern web browser. The solution significantly improved efficiency, with users now able to verify crane configurations in seconds instead of minutes. The results include over 600 active monthly users, instant access to more than 12,300 crane models, and a streamlined deployment process with a new release every three weeks, greatly enhancing customer engagement and sales confidence.

Palfinger