Case Study: OTTO achieves over 100% MoM download growth and higher ROI with Unity

OTTO sees over 100% MoM growth and significantly increased ROI for their ironSource Aura volume

OTTO, one of Germany’s leading online shopping platforms, wanted to grow its app user base, widen its reach in Germany, and attract a higher-spending, higher-quality audience while maintaining strict ROAS targets. To do that, the company worked with **Unity** on **ironSource Aura** to expand its on-device campaign volume and improve audience quality.

Using Unity’s Aura setup manager and full screen offer placements, OTTO was able to promote its app on millions of devices, including high-end Samsung models and Vodafone devices in Germany, at the start of the device journey. The result was over 100% month-over-month growth in downloads for Aura volume, along with a significant increase in ROI.

OTTO