Case Study: Playrix boosts Gardenscapes user acquisition with Unity offerwall

Offerwall increases Gardenscapes' user base by 1500%

Playrix, the mobile game company behind Gardenscapes, wanted to grow its user base with highly targeted, cost-effective acquisition campaigns that would bring in high-value, engaged players. Working with Unity, the goal was to find a scalable way to promote the game while maximizing long-term user value and campaign performance, using an offerwall-based acquisition approach.

Unity implemented a CPE campaign on the offerwall, promoting Gardenscapes across premium direct traffic and 40+ global networks, with repeated A/B testing and granular targeting to optimize engagement events and payouts. The campaign drove major results, including 11K new users per day at peak, 15x more installs than CPI campaigns, and 8x the installs of a comparable CPI campaign, while also delivering significantly higher LTV users in 9 out of 10 weeks.

Playrix

Alexander Tarasov

Director of Marketing