Case Study: Nexon M achieves 50% higher IPM with Unity (ironSource) soft launch

Nexon increases IPM by 50% with ironSource soft launch

Nexon M, the San Francisco division of Korea’s largest mobile gaming company Nexon, was preparing the global launch of Battlejack and discovered that its video creative was underperforming, especially in click-to-install conversion. To improve the funnel and scale user acquisition, Nexon M turned to Unity (ironSource soft launch support) for help with playable ad support during the soft launch phase.

Unity worked with Nexon M’s creative team to diagnose the issue with the video assets and build a true-to-life playable that accurately reflected Battlejack’s gameplay. The new asset delivered a 50% increase in IPM, helped Unity become one of the top sources for the launch, achieved the #1 spot for install volume, and lowered CPI by 8% versus the US market average.

Nexon M

Robert Garfinkle

User Acquisition Manager